Blog Audio Script Copy

At the start of a home buying journey there are big decisions to make, like where do you want to live? How much do you want to spend? Should you build or buy a used home? Since a home is the largest purchase that you’ll ever make, it’s important to do your homework to ensure you don’t make this decision based on some common misconceptions.

One popular home buying myth is that building is more expensive than buying a used home.

When you consider all of the current and near future costs associated with a used home, you’ll quickly realize that this isn’t the case. For instance, do you like the flooring? What about upcoming costs with big items such as the HVAC system, roof and renovations like a kitchen remodel? These should all be factored into the value of your investment when considering a used home, as it could end up costing more than a new home that won’t need these big-ticket items anytime soon. And don’t forget the hassle factor. If you have to do repairs or renovations, who’s in charge? It would be you and a lot of your time.

Another common misconception is that energy efficiency should be of no concern to the Homebuyer.

However, you’ll find that building with energy efficiency in mind will save you money in the long run. If you live in an older home, your utility bills related to heating and cooling costs are probably high. With a new home, those same bills can be reduced by around $100 month, or even as high as $500 a month during peak use, according to Mark Curry with Environments For Living®. With a used home you can only do so much to update the overall efficiency, and that gets expensive when you consider replacing all of the windows to improve the energy efficiency or enlarging the studs to accommodate more insulation. There can also be a questionable payback time on your investment up to 10 and even 20 years later. Mike Funk, Quality Coach with David Weekley Homes, confirms that new homes have integrated energy efficiency products, including more insulation, more efficient HVAC systems and windows that keep a tighter seal on the home, which can sometimes be cost prohibitive when integrating into used homes.

Many Homebuyers also worry that building a new home will take much longer than buying used.

In truth, while new home construction times can vary based on factors like the weather or availability of labor or resources, builders often have new homes that are already completed or in various stages of the build process that are ready for immediate purchase. We refer to these move-in ready and move-in soon homes as Quick Move-in Homes, and there is a good chance that the Quick Move-in Home of your dreams is ready and waiting for you right now!

Another common myth is that new homes cannot have a home inspection.

But not to worry, home inspectors can be hired to check your new home prior to closing or at any point after closing. It’s helpful to keep in mind that many builders already have independent third-party inspectors looking at new homes, as well as local city inspectors, during various stages.

And finally, there is a widespread misconception that Real Estate Agents are not involved in the purchase of new homes.

In actuality, you can enlist a Real Estate Agent who is familiar with the process and can represent your interests during your homebuying search. However, you aren’t required to have a Real Estate Agent, and Homebuyers can negotiate incentives, make design choices and navigate the building process without one. It’s your choice!

When you debunk common misconceptions about building a new home, it’s easy to start your home buying journey on the right foot when comparing new versus used options. Contact an Internet Advisor today to learn what buying a new home could look like for you.

Spotify and YouTube Copy

Spotify Headline: Homebuying Myths: Solved

Description:

We know that researching the homebuying process can feel like one big mystery, but with the right resources, you’ll have the tools to keep your new home journey on track! In this episode, we’ve compiled and debunked the top five most common homebuying myths that often land new homeowners in hot water. Keep these in mind during your search so you’re prepared with the facts surrounding new construction home price, energy efficiency, build time, inspections and Real Estate Agents from leading industry professionals.

YouTube Headline: Top 5 Homebuying Misconceptions Explained

Description:

As a new Homebuyer on the hunt for your dream home, it can be hard to sort fact from fiction. With so many resources out there, you’re bound to run into misinformation that can derail your new home journey – but we’re here to make sure you’re prepared with the facts! In this video, we’ve compiled and explained the top five most common homebuying myths that you might run into during your new home search. Learn the facts surrounding new construction home price, energy efficiency, build time, inspections and Real Estate Agents from a leading industry professional.

For more than 45 years, David Weekley Homes has been Building Dreams, Enhancing Lives. With our strong market knowledge and a focus on creating designs tailored to each community’s demographic profile, David Weekley Homes has repeatedly produced award-winning products at a variety of price points. We’ve earned more than 1,800 awards and distinctions and have sold more than 125,000 homes. 

As one of the nation’s largest privately held builders, David Weekley Homes provides Customers the home of their dreams with a builder they can trust. Our recognizable name showcases a diversity in product while leveraging our reputation for quality and design. Customers enjoy our Brand Promise of Design, Choice and Service with every home built. 

Explore new construction homes: www.DavidWeekleyHomes.com

Imagination Homes is a brand-new entry-level housing company recently launched by David Weekley Homes. Though the David Weekley team brought Imagination Homes to life, their relationship is not consumer-facing. The Imagination Homes branding, voice, and audience are completely distinct, and I was thrilled to be part of its creation. From naming to logo creation to brand pillars to web copy, Imagination Homes was one of the first large-scale projects I got to work on at David Weekley Homes, and I’m thrilled to see it coming to fruition.

Purpose – Imagination Homes exists to bring our customers’ aspirations within reach by creating high-quality, accessibly priced homes. Our goal is to give buyers confidence in their purchasing process and a foundation for the future they’ve been working their whole lives to build.

Perception – Refreshing, fun and respectful. We want customers to feel invited, excited, and assured we are honoring their investment.

Personality – Courting the buyer – they are a unique buyer; we are their unique builder. By using a conversational and confident brand voice, we frame ourselves as a trustworthy peer that speaks across to our buyer, not down.

Position – We are a higher-end entry-level housing product and a safe space during a life-changing purchase. We create our safe space by using a conversational and confident brand voice to instill trust in our brand, and colorful, exuberant imagery to make that purchase not only less scary, but exciting.

Promotion – Expression-focused messaging. Simple, punchy ad campaigns. Creating an experience in model homes for memory-points. User-generated content.

Headline: Your New Story Begins Here

Who We Are

A new home isn’t just a place, it’s a whole new beginning. Whether you’re a first time new home buyer, a thoughtful right-sizer, or a renter dreaming of homeownership, Imagination homes are designed with your life and your budget in mind.

What Is an Imagination Home?

We are committed to designing homes that meet practical needs and constructing a canvas for personal expression and innovation. Our homes are high-quality, accessibly priced and move-in ready, so all you’ll have to think about is how you want to bring your new home to life. Because building a home doesn’t stop when the construction is over – it takes Imagination.

Our Mission

We know buying a new home can be daunting, but we think such a life-changing purchase should be celebratory! That’s why our goal is to provide guidance throughout your journey to new homeownership, and confidence that we are honoring your investment. Let us be the experts, so you can focus on what will make your home special – you.

Houston Market Showcase Automated Drip Email

Subject Line: Your New Life in Houston Awaits
Preheader: Award-winning new construction homes

Headline: The Lifestyle of Your Dreams Awaits
Subhead: with a David Weekley home in Houston

Copy:

A true dream home doesn’t end at your front door; a community you love can make all the difference. Discover the world-class cuisine, vibrant culture and renowned arts scene you’ll enjoy each day with a David Weekley home in Houston.

As one of the nation’s most populous and diverse cities, you’ll find no shortage of creative experiences and exciting attractions to enjoy in Houston. Discover the diverse culinary scene, explore the cosmos at NASA’s Johnson Space Center or saddle-up at the annual Houston Livestock Show and Rodeo. With communities across the Houston area, you can be close to the best the city has to offer for your unique lifestyle, from sports stadiums to museums to major energy, aerospace, and healthcare employment hubs. 

CTA: Find your dream home today (https://www.davidweekleyhomes.com/new-homes/tx/houston)     

[insert featured communities]

Subhead 2: But That’s Not All…

Start enjoying the culture, employment opportunities and renowned experiences the greater Houston area has to offer! Explore more David Weekley homes in great communities in [suburb], [suburb], [suburb] and [suburb].

Disclaimer:

See a David Weekley Homes Sales Consultant for details. Prices, plans, dimensions, features, specifications, materials, and availability of homes or communities are subject to change without notice or obligation. Illustrations are artist’s depictions only and may differ from completed improvements. Copyright © 2025 David Weekley Homes - All Rights Reserved. Houston, TX (HST-25-003512)

Dallas Flower Shop Event Email

Subject Line: See What’s Blooming in Mantua Point
Preheader: Join us at our pop-up flower bar

Headline: Love in Bloom
Preheader: Valentine Flower Bar

Copy:

Join David Weekley Homes in Mantua Point Classics for our complimentary flower bar, and build a bouquet while enjoying refreshments and mingling with fellow Homeowners!

Thursday, February 13th
2-5 p.m.

The Forreston model home
1616 Swan Street
Van Alstyne, TX 75495

CTA: RSVP (link to hweber@dwhomes.com)

Disclaimer:

See a David Weekley Homes Sales Consultant for details. Prices, plans, dimensions, features, specifications, materials, and availability of homes or communities are subject to change without notice or obligation. Illustrations are artist’s depictions only and may differ from completed improvements. Copyright © 2024 David Weekley Homes - All Rights Reserved. Dallas, TX (DAL-25-000419)